Field notes from running simulator venues.
Operator-written articles on the systems that decide whether a simulator venue runs cleanly: booking, check-in, simulator software, remote support, audits, and the day-to-day details that compound into the difference between a good venue and a quiet one.
- May 22, 2026StaffingOperationsTraining
Staffing and training a simulator venue: roles, hiring, and what new staff need to know
An operator's guide to staffing a golf or sim racing venue. Which roles you actually need, what to look for when hiring, and the training that turns a new hire into someone who can run a busy Friday night without you.
9 min readRead article - May 21, 2026MarketingRevenueOperations
Marketing a golf simulator venue: what works and what wastes money
An operator's view of which marketing channels actually drive bookings at a simulator venue, where most operators waste budget, and how to allocate marketing dollars in the first year.
10 min readRead article - May 20, 2026InsuranceOperationsStartup
Insurance for golf simulator venues: what coverage actually matters
An operator's guide to insurance for golf and sim racing venues. The coverages most venues need, what is commonly underinsured, and what to ask a commercial broker before signing a policy.
8 min readRead article - May 19, 2026StartupOperationsBuild-out
How to start a golf simulator business: the operator's checklist
An honest, sequenced guide to opening a golf simulator venue. Site selection, equipment, software, permits, staffing, marketing, and the order of operations operators wish they had followed.
13 min readRead article - May 18, 2026SoftwareEquipmentOperations
GSPro vs E6 Connect: choosing simulator software for a venue
An operator's comparison of GSPro and E6 Connect, the two simulator software platforms that anchor most non-TrackMan venues. What each does well, what each costs, and which one fits which kind of operation.
10 min readRead article - May 17, 2026Sim RacingBuild-outEquipment
Building a sim racing lounge: rigs, screens, force feedback, and rotation logic
What it actually takes to build a commercial sim racing lounge that holds up under daily use. Rig selection, wheel and pedal mounts, triple-screen vs ultrawide vs VR, software stacks, and the operational logic that keeps bays moving.
12 min readRead article - May 16, 2026PricingOperationsRevenue
Pricing strategy for golf simulator venues: hourly, per-player, memberships, and buyouts
How simulator venues actually price their bays, what each pricing model does to utilization and revenue, and the structures that pay back for operators running real venues.
10 min readRead article - May 15, 2026EquipmentLaunch MonitorsOperations
Launch monitors for golf simulator venues: TrackMan, Foresight, Uneekor, SkyTrak compared
An operator's comparison of the launch monitors most commonly used in commercial golf simulator venues. What survives daily use, what integrates cleanly with sim software, and which tier actually fits the price point you want to charge.
12 min readRead article - May 14, 2026Build-outOperationsDesign
Designing the layout of a multi-bay golf simulator lounge
What architects and contractors miss when designing a golf simulator venue. Bay dimensions, sightlines, acoustic separation, lighting, cable paths, and the layout decisions operators end up regretting.
10 min readRead article - May 13, 2026CostStartupOperations
How much does it cost to open a golf simulator venue?
An operator's breakdown of what it actually costs to open a golf simulator venue, with honest ranges for a 4-bay, 6-bay, and 8-bay build. Covers lease, build-out, equipment, software, insurance, and the costs spreadsheets always miss.
11 min readRead article - April 22, 2026BookingOperations
How to choose booking software for a simulator venue
An operator's guide to picking booking software for a golf or sim racing venue. What actually matters: deposits, multi-bay logic, check-in flow, and how the software hands sessions to the simulator stack.
9 min readRead article - April 15, 2026BookingOperations
Reducing no-shows at simulator venues
What no-shows actually cost a simulator venue, why deposits work, and the deposit, confirmation, and cancellation policy that gets no-show rates under five percent without alienating guests.
8 min readRead article - April 8, 2026AuditOperations
A simulator venue systems audit checklist
An operator's checklist for auditing how a simulator venue actually runs. Seven systems to look at, the questions to ask in each, and how to score what you find.
10 min readRead article - April 1, 2026Sim racingGolfOperations
Sim racing vs golf simulator venues: how the operations differ
An operator's comparison of running a sim racing venue versus a golf simulator venue. Hardware, session length, customer behavior, software stack, and revenue per bay-hour all break differently.
9 min readRead article